Actualize is a set of psychological principles known as self-actualization, first brought to light by humanistic psychologist, Abraham Maslow in 1943.
Maslow, viewed self-actualization as the realization of one’s potential. However, Maslow pointed out that human beings have lower order needs which must be generally met before their higher order needs can be satiated. He categorized those needs as shown in the pyramid above:
At EmergeCore, we believe self-actualization means the desire for self-fulfillment, or a person’s tendency to be actualized in what he or she is potentially.
Individuals may perceive or focus on this need very specifically. For example, one person may have a strong desire to become an ideal parent. In another, the desire may be expressed economically, academically or athletically. For others, it may be expressed creatively, in paintings, pictures, or inventions.
We further contend that self-actualization is more growth-oriented than deficiency-focused.
In addition, We acknowledge the apparent rarity of self-actualized people, and argue that most people are suffering from a psychopathology of normality.
Unlike Sigmund Freud whose psychodynamic approach was focused on unhealthy individuals engaging in disturbing conduct, we have built our practice with a more humanistic approach which focuses on healthy individuals who are full of momentum, potential and who possess a true desire to find and achieve their purpose in life.
Consequently, our perspective is more consistent with a positive view of human nature which sees individuals as driven to reach their potential. This humanistic perspective markedly differs from the Freudian view of human beings as their being broken.
There is a great deal of information, including books, articles and papers discussing Self-Actualization and the importance of reaching it in our lives. The problem is there is very little information available on how to reach this state of being in our life. That's where Actualize 2.0 comes in. At EmergeCore, we pickup where Actualize leaves off.
We go beyond the theoretical to providing tools, and a step-by-step approach for assisting you in achieving the development of the best you. For information on what we do, read on in the next section.